Insights

  • The Future Is Now: AI-Driven Marketing

    7.19.2018 by 
    • Jim Auer
    Artificial Intelligence (AI) and the effect on marketing
    We’re on the cusp of a radical shift in the way that marketers create, measure, and optimize the experiences we’re providing for our customers. Artificial intelligence and its applications in marketing are going beyond the proof-of-concept stage and emerging as a tool to drive real change within organizations.
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    • Branding + Marketing
    • Consulting
    • Digital
  • Is Your Marketing Any Good? 3 Simple Rules to Find Out

    7.09.2018 by 
    • Renee Cohen
    Utilizing KPIs to optimize marketing
    Anything worth doing is worth doing well. It’s great advice…but how does one measure “well”?
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    • Digital
    • Consulting
    • Branding + Marketing
  • 6 Marketing Tactics We Want to See End Now

    7.03.2018 by 
    • Jim McAvoy
    Marketing Tactics that we want to see end now
    Have you ever rolled your eyes at the implausibility of a bombastic radio commercial? Or thought, “Wow! That’s just awful,” while watching a TV spot or reading a piece of mail? You’re not alone.
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    • Digital
    • Consulting
    • Branding + Marketing
  • SharePoint as a Multimedia Communications Tool

    6.26.2018 by 
    • Todd Metzger
    SharePoint as a Multimedia Communications Tool
    It can seem like change is the only constant in today’s business environment. The pressures of globalization, technological innovation, and competition continually drive the need for transformation across the organization. Uncovering new business models, revamping and streamlining existing processes, and modernizing technology and infrastructure are the keys to surviving and thriving.
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    • Divisions
    • Enterprise Technology
    • Services and Solutions
    • SharePoint
  • Career Pathing: Employee Growth Benefits Our (and Your) Business

    6.20.2018 by 
    • Zach Losco
    Career Pathing: Benefiting You and Your Business
    Careers don’t consist of a single position at a single company with incremental raises and promotions. Rather, they tend to focus on pursuing a skillset or particular expertise, bouncing from organization to organization to develop depth and – naturally – better pay and benefits. This makes hiring at traditional companies run by traditional leadership and management theories tough.
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    • Staffing
    • Consulting