Mobile device use is increasing at a staggering rate. People are more connected than ever, and by 2018, Internet traffic from wireless and mobile devices will surpass traffic from wired devices. Because of this, IT architects must consider all of these mobile devices and their users when planning environments that will deliver and exchange critical business data.
Mobile First means that the mobile use case is taken into account first and foremost when developing any digital customer touch point. Adherence to this discipline translates to more streamlined messaging and, ultimately, more effective communications.
You’ve probably seen a QR Code before but never took notice of those innocuous square barcodes that appear on everything from product packaging to movie cutouts. While QR Codes are close cousins to traditional barcodes, they are far more versatile to marketers. While you may already know what QR codes are, you may not have realized some of the fascinating ways they can be used.