Trellist® Insights

  • LinkedIn Gets a Facelift

    2.17.2017 by 
    • Elyse Altiere
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    LinkedIn recently got a fresh new look. The social networking site says it’s the largest redesign since its inception. The company hopes users will find the new design more intuitive and easier to use. LinkedIn claims users were apparently “overwhelmed” by the old design.
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    • Enterprise Technology
    • Consulting
    • Digital
    • Staffing
    • Branding + Marketing
    • Social Media
  • 8 Tips for Better Real-Time Social Media Photos

    11.23.2016 by 
    • Elyse Altiere
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    Visual content shared on social media is a powerful asset, especially at conferences and events. Images help boost a brand’s visibility in general, but did you know that social media posts with images receive 94% more views than those without them? Every picture tells a story. So share yours and watch it improve engagement on your social channels.
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    • Social Media
    • Digital
  • The Gmail Effect: Making the Case for Social Media Promotion

    10.19.2016 by 
    • Neil Dougherty

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    Email marketing isn't dead, but the Inbox sure is flooded. So much so that Gmail now pushes promotional content out of the primary Inbox. All the more reason to experiment with targeted social media marketing with reach and ROI that rivals email campaigns.
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    • Social Media
    • Digital
  • 7 Pros and Cons of Instagram Stories for Brands

    9.22.2016 by 
    • Elyse Altiere
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    Stories is Instagram’s newest feature – and it does a lot of the same things Snapchat does. Learn about the pros and cons of using Stories for your brand.
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    • Digital
    • Social Media
  • A Quick Guide to Snapchat and Periscope

    8.17.2015 by 
    • John Miller
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    New social media platforms are appearing everywhere, making it difficult for businesses to identify where they should spend their time and resources. One important consideration in making the assessment is understanding which forms of social media have, and are likely to maintain, a broad reach. Two newer mobile social media platforms have emerged that appear to have sizeable user bases and some staying power: Snapchat and Periscope.
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    • Branding + Marketing
    • Consulting
    • Digital
    • Social Media