Insights

  • Siri Puts a Second "S" in SEO, Part 2

    4.27.2012 by 
    • Chris Wallace
    In part one of this series, we discussed the phenomenon of intelligent digital agents, and their significance in the future of our computing experience. In this second installment we’ll discuss ways to start incorporating mobile thinking into your SEO strategy.
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    • Digital
    • SEO
    • Application Development
  • Siri Puts a Second "S" in SEO, Part 1

    1.13.2012 by 
    • Chris Wallace
    Siri (Apple's new, intelligent personal assistant), and her inevitable descendants, have the potential to change how information is indexed and consumed, and we need to understand how to prepare for it.
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    • Digital
    • Application Development
    • SEO
  • Google Instant: Raising the Bar on Search Engine Optimization

    9.15.2010 by 
    • Jim Auer
    Late last week, Google introduced a new search technology that immediately changed organic search marketing. Google Instant is a major leap forward in predictive search functionality, going beyond suggesting search terms to streaming results as users enter each letter of their keywords. Google Instant allows users to search as they type; Marissa [...]
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    • Digital
    • SEO
  • Google to Allow Use of Trademarks in AdWords Text Ads

    5.20.2009 by 
    • Jim Auer
    Google has announced a major shift in its policy on the use of trademarked names in paid search ad copy.  Beginning June 15th, advertisers will be allowed to use trademarked names in their ad text, with some restrictions. This change is causing concern among brand marketers. In the past, Google has barred advertisers from using trademarked [...]
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    • Digital
    • SEO
    • Campaign Strategy
  • Google’s Entrée into Behavioral Marketing

    3.11.2009 by 
    • Jim Auer
    Google announced today that they will begin a test of behavioral targeting through their AdSense network.  This will be a significant change in how advertisers can use Google to target a specific profile on sites other than its search page. To give you some background, AdSense is Google’s content network, where it places text and display [...]
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    • Digital
    • Branding + Marketing
    • Campaign Strategy
    • SEO