Trellist® Insights

  • CMOs are taking a page from CTO and CIO playbook

    11.08.2011 by 
    With the latest economic news, CTOs and CIOs are once again seeking opportunities for short term cost savings. Outsourcing critical services to specialized vendors has been a favorite strategy of the CIO under pressure to reduce costs and improve service. Now CMOs are looking to steal a page from their business team rivals. Progressive [...]
    Read Post
    • Enterprise Technology
    • Branding + Marketing
    • Resource Management
  • The Importance of the Kingmaker

    6.22.2011 by 
    • Tom Falgiano
    My father was one of the best story tellers I ever knew, legendary in some circles. When I was a child, he asked me, “Who has the most important job in the castle?” I answered “the king”. “No,” he said. “The king dies and his son becomes king. The most important job is the kingmaker.
    Read Post
    • Staffing
    • Resource Management