Insights

  • 3 Must-Haves for the Mobile Inbox

    7.11.2013 by 
    • Lou Burtell

    3 must haves for the mobile inbox
    Email is more mobile than ever. Understanding what motivates customers when they check email on their devices is critical to engagement and performance.
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    • Digital
    • Mobile
    • Email Marketing
  • Direct Response Marketers can toss the Law of Diminishing Returns

    4.11.2012 by 
    • Jim Auer
    With a very different approach to email development, print and direct mail creative methodology, marketing executives have much greater freedom to personalize offers, creative treatments, and marketing messages, all while reinventing their marketing program strategy with greater personalization.
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    • Digital
    • Branding + Marketing
    • Email Marketing
    • Direct Response
    • Campaign Strategy