Insights

  • Making Web Content Accessible to People with Disabilities

    4.17.2013 by 
    • Gavin Garrison
    making web content ADA compliant
    Making electronic information accessible to those with disabilities involves fine-tuning interactive information with specific best-practice design and coding methodologies.
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    • Digital
    • Financial Services
    • Application Development
    • eCommerce
    • Campaign Strategy
  • Is it Really Time to Shut Down the Malls?

    5.21.2012 by 
    • Jim Dixon
    Although smartphones usage is growing and dynamically changing how we integrate mobile into the marketing plan, it does not suggest that retail is dead.
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    • Digital
    • eCommerce
    • Campaign Strategy
  • Re-examining Our Image of the Black Friday Shopper

    12.02.2011 by 
    • Renee Cohen
    We think today’s Black Friday Shopper is very different from what we saw on ABC and NBC News. She is a smart, mobile-savvy, well-researched consumer who seeks value based on real information and the opinions of the people and brands that she trusts. Let's take a look at the Real Black Friday Shopper.
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    • Digital
    • Branding + Marketing
    • eCommerce
  • Making Online Advertising More Relevant to Customers

    5.19.2011 by 
    • Joe Kearns
    Web advertising has been evolving ever since companies started trying to generate sales online. As web users gain experience and their surfing habits evolve, advertisers must also change their habits to get attention and clicks with their ads.
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    • Digital
    • Branding + Marketing
    • Campaign Strategy
    • eCommerce
  • QR Codes: The Missing Link

    4.15.2011 by 
    • Chris Wallace
    You’ve probably seen a QR Code before but never took notice of those innocuous square barcodes that appear on everything from product packaging to movie cutouts. While QR Codes are close cousins to traditional barcodes, they are far more versatile to marketers. While you may already know what QR codes are, you may not have realized some of the fascinating ways they can be used.
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    • Digital
    • Branding + Marketing
    • eCommerce
    • Campaign Strategy
    • Mobile