Trellist® Insights

  • Direct Response Marketers can toss the Law of Diminishing Returns

    4.11.2012 by 
    • Jim Auer
    With a very different approach to email development, print and direct mail creative methodology, marketing executives have much greater freedom to personalize offers, creative treatments, and marketing messages, all while reinventing their marketing program strategy with greater personalization.
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    • Digital
    • Branding + Marketing
    • Email Marketing
    • Direct Response
    • Campaign Strategy
  • Gamification & The Brussels Sprouts Dynamic

    11.22.2011 by 
    It’s a time tested solution to an age old problem: Make it fun and people are more likely to participate. Whether your goal is to get customers to use their loyalty cards more often, to visit your bricks and mortar locations, or simply to participate in your survey, applying the principles of gamification to your marketing programs may be a great way to generate lift.
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    • Direct Response
    • Social Media
    • Campaign Strategy
  • Merchant Funded Rewards Programs Still Require Direct Response Fundamentals

    11.15.2011 by 
    Merchant funded loyalty programs are a growing loyalty strategy, enabling financial institutions to share the burden of loyalty program costs with merchants.
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    • Consulting
    • Branding + Marketing
    • Financial Services
    • Direct Response
    • CRM
  • Brevity Remains Best

    5.12.2011 by 
    • Gavin Garrison
    If I had more time, I would have written you a shorter blog post. That’s my twist on a famous quote credited to everyone from Mark Twain to Voltaire (replace “blog post” with “letter” for the original version). Regardless of who actually said it, the idea is sublimely important. It does require more effort to [...]
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    • Branding + Marketing
    • Direct Response