Insights

  • What I Learned as an Intern at a Marketing and Technology Firm

    9.12.2018 by 
    • Matt Stralkowski
    Intern looking into crowd
    The summer after my senior year of high school, I interned at Trellist Marketing and Technology. I plan to major in International Business at college this September, so bussing tables over the summer didn’t seem to be the best use of my time—I figured it was time to start gaining some experience that I will use in the future. The skills that I attained and the lessons I learned during my time at Trellist are something that will definitely help me succeed both socially and academically in my first year of college, and beyond.
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    • Staffing
    • Branding + Marketing
  • Best Practices for Digital Asset Management

    8.01.2018 by 
    • Victoria Silow
    Digital Asset Management
    “What platform should we use to manage our digital assets?” Before answering that question, you need to stop and take a look around your organization to determine the best place to start.
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    • Digital
    • Consulting
    • Branding + Marketing
  • The Future Is Now: AI-Driven Marketing

    7.19.2018 by 
    • Jim Auer
    Artificial Intelligence (AI) and the effect on marketing
    We’re on the cusp of a radical shift in the way that marketers create, measure, and optimize the experiences we’re providing for our customers. Artificial intelligence and its applications in marketing are going beyond the proof-of-concept stage and emerging as a tool to drive real change within organizations.
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    • Branding + Marketing
    • Consulting
    • Digital
  • Is Your Marketing Any Good? 3 Simple Rules to Find Out

    7.09.2018 by 
    • Renee Cohen
    Utilizing KPIs to optimize marketing
    Anything worth doing is worth doing well. It’s great advice…but how does one measure “well”?
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    • Digital
    • Consulting
    • Branding + Marketing
  • 6 Marketing Tactics We Want to See End Now

    7.03.2018 by 
    • Jim McAvoy
    Marketing Tactics that we want to see end now
    Have you ever rolled your eyes at the implausibility of a bombastic radio commercial? Or thought, “Wow! That’s just awful,” while watching a TV spot or reading a piece of mail? You’re not alone.
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    • Digital
    • Consulting
    • Branding + Marketing