Trellist® Insights

  • What Marketing Automation Can’t Automate

    1.17.2018 by 
    • Renee Cohen
    This is a cartoon of a business leader outlining the marketing automation timeline
    We’re about 10 years past marketing automation’s advent, so most business leaders are familiar with the ROI to be gained in automating top- and mid-funnel marketing touchpoints. But while 40-50% of companies have invested in an automation platform, a staggering 85% percent of B2B organizations report not using their platform to its full potential.
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    • Consulting
    • Digital
    • Branding + Marketing
  • Re-examining Our Image of the Black Friday Shopper

    12.02.2011 by 
    • Renee Cohen
    We think today’s Black Friday Shopper is very different from what we saw on ABC and NBC News. She is a smart, mobile-savvy, well-researched consumer who seeks value based on real information and the opinions of the people and brands that she trusts. Let's take a look at the Real Black Friday Shopper.
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    • Digital
    • Branding + Marketing
    • eCommerce