Insights

  • Is Your Marketing Any Good? 3 Simple Rules to Find Out

    7.09.2018 by 
    • Renee Cohen
    Utilizing KPIs to optimize marketing
    Anything worth doing is worth doing well. It’s great advice…but how does one measure “well”?
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    • Digital
    • Consulting
    • Branding + Marketing
  • What Marketing Automation Can’t Automate

    1.17.2018 by 
    • Renee Cohen
    This is a cartoon image of a business leader presenting the simplicity of marketing automation.
    We’re about 10 years past marketing automation’s advent, so most business leaders are familiar with the ROI to be gained in automating top- and mid-funnel marketing touchpoints. But while 40-50% of companies have invested in an automation platform, a staggering 85% percent of B2B organizations report not using their platform to its full potential.
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    • Consulting
    • Digital
    • Branding + Marketing
  • Creating Dynamic Content That Gets People Talking

    8.20.2013 by 
    • Renee Cohen
    creating dynamic content for your audience
    Content may be king, but it’s dynamic content that starts an empire.
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    • Branding + Marketing
    • Branding
  • The Yin and Yang of Content Marketing: Which One Are You Missing?

    9.28.2012 by 
    • Renee Cohen
    content_infographic1-1024x669
    The secret ingredients for capitalizing on content marketing.
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    • Staffing
    • Branding + Marketing
    • Social Media
  • Re-examining Our Image of the Black Friday Shopper

    12.02.2011 by 
    • Renee Cohen
    We think today’s Black Friday Shopper is very different from what we saw on ABC and NBC News. She is a smart, mobile-savvy, well-researched consumer who seeks value based on real information and the opinions of the people and brands that she trusts. Let's take a look at the Real Black Friday Shopper.
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    • Digital
    • Branding + Marketing
    • eCommerce