Trellist® Insights

  • Six Keys to Developing Customer Persona Profiles

    4.28.2016 by 
    • John Miller
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    Identifying customer personas, and cataloguing the insights associated with them, is essential for targeting marketing and sales efforts in the most efficient and productive way possible. It prepares the business to most appropriately appeal to its prospective customers. Here are the six essentials to successfully developing buyer personas for any business.
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    • Branding + Marketing
  • Whitepapers, eBooks, Sell Sheets, and Case Studies. When and How to Use Them

    3.01.2016 by 
    • John Miller
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    Is there any confusion in your organization about whitepapers, eBooks, sell sheets and case studies, what they are and how to use them? In case there is, let’s review: Whitepapers Whitepapers provide authoritative examinations of specific topics or, similarly, an in-depth explanation of an organization’s philosophy on a given topic.
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    • Branding + Marketing
    • Consulting
  • Think Like a Journalist to Reap the Benefits of Content Marketing

    1.11.2016 by 
    • John Miller
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    For businesses accustomed to traditional marketing approaches, a shift to content marketing is not always easy. Great content marketing efforts require a somewhat different mindset — that of a journalist. A journalist’s approach to audience and storytelling provides a useful model for content marketers. Three aspects of journalism are particularly useful for organizations to adopt if they want to make their content marketing initiatives successful.
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    • Branding + Marketing
  • A Quick Guide to Snapchat and Periscope

    8.17.2015 by 
    • John Miller
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    New social media platforms are appearing everywhere, making it difficult for businesses to identify where they should spend their time and resources. One important consideration in making the assessment is understanding which forms of social media have, and are likely to maintain, a broad reach. Two newer mobile social media platforms have emerged that appear to have sizeable user bases and some staying power: Snapchat and Periscope.
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    • Branding + Marketing
    • Consulting
    • Digital
    • Social Media