Insights

  • Making Online Advertising More Relevant to Customers

    5.19.2011 by 
    • Joe Kearns
    Web advertising has been evolving ever since companies started trying to generate sales online. As web users gain experience and their surfing habits evolve, advertisers must also change their habits to get attention and clicks with their ads.
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    • Digital
    • Branding + Marketing
    • Campaign Strategy
    • eCommerce
  • Listening to The Consumer: Gap Misses the Mark

    11.01.2010 by 
    • Joe Kearns
    Gap, Inc., the apparel retailer, had established its logo through consistent usage over the past 20 years. Recently, Gap decided to try its luck with an updated logo and revealed the new creation on the Gap website without warning.  This move ignited spirited conversation within the online community, which responded with mostly harsh criticism of [...]
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    • Consulting
    • Branding + Marketing
    • eCommerce
    • Branding