Insights

  • The Future Is Now: AI-Driven Marketing

    7.19.2018 by 
    • Jim Auer
    Artificial Intelligence (AI) and the effect on marketing
    We’re on the cusp of a radical shift in the way that marketers create, measure, and optimize the experiences we’re providing for our customers. Artificial intelligence and its applications in marketing are going beyond the proof-of-concept stage and emerging as a tool to drive real change within organizations.
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    • Branding + Marketing
    • Consulting
    • Digital
  • Data-Driven Insight on Millennials for Credit Card Issuers

    4.21.2016 by 
    • Jim Auer
    • David Michaluk
    Brands are obsessed with plugging into the Millennial generation. Despite this, it seems that many established companies still struggle with how to create a meaningful connection with this key audience–financial institutions included. As a result, we performed research around the relationship between Millennials and credit cards to develop insight that would help financial institutions build campaigns that resonate.
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    • Consulting
    • Financial Services
    • Digital
    • Branding + Marketing
  • You’ve Got One Shot to Get Your Message Read - Think Mobile First

    11.28.2012 by 
    • Jim Auer

    mobile first
    Mobile First means that the mobile use case is taken into account first and foremost when developing any digital customer touch point. Adherence to this discipline translates to more streamlined messaging and, ultimately, more effective communications.
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    • Digital
    • Branding + Marketing
    • Mobile
  • Direct Response Marketers can toss the Law of Diminishing Returns

    4.11.2012 by 
    • Jim Auer
    With a very different approach to email development, print and direct mail creative methodology, marketing executives have much greater freedom to personalize offers, creative treatments, and marketing messages, all while reinventing their marketing program strategy with greater personalization.
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    • Digital
    • Branding + Marketing
    • Email Marketing
    • Direct Response
    • Campaign Strategy
  • How Google Instant Preview Will Change Paid Search

    5.04.2011 by 
    • Jim Auer
    The latest in Google’s ongoing series of innovations was announced last week with the launch of Google Ad Instant Preview. This extension of their innovation strategy enables searchers to preview the destination landing page to see if it has the information they’re looking for, and to do this before clicking on the ad.
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    • Digital