Insights

  • Data-Driven Insight on Millennials for Credit Card Issuers

    4.21.2016 by 
    • Jim Auer
    • David Michaluk
    Brands are obsessed with plugging into the Millennial generation. Despite this, it seems that many established companies still struggle with how to create a meaningful connection with this key audience–financial institutions included. As a result, we performed research around the relationship between Millennials and credit cards to develop insight that would help financial institutions build campaigns that resonate.
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    • Consulting
    • Financial Services
    • Digital
    • Branding + Marketing
  • You’ve Got One Shot to Get Your Message Read - Think Mobile First

    11.28.2012 by 
    • Jim Auer

    mobile first
    Mobile First means that the mobile use case is taken into account first and foremost when developing any digital customer touch point. Adherence to this discipline translates to more streamlined messaging and, ultimately, more effective communications.
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    • Digital
    • Branding + Marketing
    • Mobile
  • Direct Response Marketers can toss the Law of Diminishing Returns

    4.11.2012 by 
    • Jim Auer
    With a very different approach to email development, print and direct mail creative methodology, marketing executives have much greater freedom to personalize offers, creative treatments, and marketing messages, all while reinventing their marketing program strategy with greater personalization.
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    • Digital
    • Branding + Marketing
    • Email Marketing
    • Direct Response
    • Campaign Strategy
  • How Google Instant Preview Will Change Paid Search

    5.04.2011 by 
    • Jim Auer
    The latest in Google’s ongoing series of innovations was announced last week with the launch of Google Ad Instant Preview. This extension of their innovation strategy enables searchers to preview the destination landing page to see if it has the information they’re looking for, and to do this before clicking on the ad.
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    • Digital
  • Google Instant: Raising the Bar on Search Engine Optimization

    9.15.2010 by 
    • Jim Auer
    Late last week, Google introduced a new search technology that immediately changed organic search marketing. Google Instant is a major leap forward in predictive search functionality, going beyond suggesting search terms to streaming results as users enter each letter of their keywords. Google Instant allows users to search as they type; Marissa [...]
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    • Digital
    • SEO