Insights

  • Building Brands through the Social gGraph

    10.28.2011 by 
    • Edgar Uy
    Brands that engage in a dialogue by listening, learning and participating are more likely to create a positive impact. Therefore, it is important that brands actively participate in dialogs throughout their social graph, leveraging the strength in their core message, feedback mechanisms, curating and distributing content, and visual expression as it applies across channels.
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    • Consulting
    • Digital
    • Branding + Marketing
    • Campaign Strategy
    • Social Media
    • Branding
  • Customer Experience: The Other Side of Loyalty—Part 2

    7.01.2011 by 
    • Edgar Uy
    Continuing from my last post on what true loyalty means, I would like to touch upon the topic of customer experience (CX) as a foundation for truly serving the customer.
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    • Branding + Marketing
    • Campaign Strategy
  • Customer Experience: The Other Side of Loyalty

    4.18.2011 by 
    • Edgar Uy
    In a 2010 study, Jupiter Research cited that 75 percent of American consumers belong to at least one loyalty program. These programs can promote brand consideration since consumers are always looking for ways to be rewarded for loyalty.
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    • Consulting
    • Branding + Marketing
    • Social Media
    • Campaign Strategy
    • CRM
  • Mobile App or Mobile Site?

    12.03.2010 by 
    • Edgar Uy
    Each platform has distinct advantages but the decision may rest on content type.
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    • Mobile
  • Monitoring the Effectiveness of Your Applications

    11.22.2010 by 
    • Edgar Uy
    • Mark Stitz
    Analytics tools help web developers better understand site visitors and their needs leading to better web site designs.
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    • Enterprise Technology
    • Digital
    • Application Development