Insights

  • Data-Driven Insight on Millennials for Credit Card Issuers

    4.21.2016 by 
    • Jim Auer
    • David Michaluk
    Brands are obsessed with plugging into the Millennial generation. Despite this, it seems that many established companies still struggle with how to create a meaningful connection with this key audience–financial institutions included. As a result, we performed research around the relationship between Millennials and credit cards to develop insight that would help financial institutions build campaigns that resonate.
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    • Consulting
    • Financial Services
    • Digital
    • Branding + Marketing
  • 46 Million Reasons to Pay Attention to Omnichannel

    4.07.2015 by 
    • David Michaluk
    paying attention to omnichannel marketing
    Sprinklr – the world’s most complete enterprise social technology – just announced a whopping $46 million in new funding. We're sharing this significant news because it corroborates the increasingly important role of omnichannel as an integrated marketing and technology strategy.
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    • Digital
    • Branding + Marketing
  • Can HALO and Master Chief save Microsoft and Internet Explorer?

    3.24.2015 by 
    • David Michaluk
    Can internet explorer be saved
    Microsoft has killed off Internet Explorer. Where will they turn for branding their new browser? Here's our predictions.
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    • Digital