Insights

  • Creating and Maintaining a Healthy, Effective Marketing Platform Ecosystem

    7.26.2018 by 
    • Claire Concowich
    Creating and Maintaining a Healthy, Effective Marketing Platform Ecosystem
    You’re not alone in embracing marketing automation and other marketing technology, and you’re also not alone if you’re running into a relatively steep learning curve when it comes to using it most effectively. However, when it comes to using it well, only 5% consider themselves experts.
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  • Three Ways to Connect With a Millennial Customer Base

    5.05.2017 by 
    • Claire Concowich
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    Millennials are a growing segment of consumers—making up more than a quarter of the US population—thus forcing marketers to change their game in order to stay ahead. They’ve completely reshaped the marketplace. Check out some of our best tips for keeping up with these 83.1 million consumers:
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    • Branding + Marketing
    • Consulting
    • Digital
    • Enterprise Technology
    • Staffing
  • 3 Ways Millennials Redefine Marketing

    1.27.2017 by 
    • Claire Concowich
    3 Ways millennials shape marketing_Images_012517-05


    For marketers, understanding the influence that technology and media has on the generation and how that influence impacts the future of marketing is crucial, because Millennials account for an estimated $200 billion annually in direct spending and a projected $1.4 trillion by the year 2020. Read more to find out 3 ways that Millennials are redefining marketing.
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    • Consulting
    • Branding + Marketing