Insights

  • REI #OptOutside Blazes New Trails on Black Friday

    12.21.2015 by 
    • Chris Wallace
    In a move that scuttles retail dogma, all 143 REI locations were closed on Black Friday 2015 with a message to get outside and enjoy nature. This move speaks to an emerging corporate ethos that places the values of customers ahead of short-term dollars, focusing instead on brand integrity and lifetime value of the customer. We've used social technologies to analyze if this major business decision was a smart one.
    Read Post
  • 3 Keys to Surviving the Age of Social Disruption

    7.28.2014 by 
    • Chris Wallace
    surviving the age of social disruption
    Without question, social technologies rank among the most disruptive trends in business and culture in the 21st Century. So disruptive, in fact, it could prove to be an “extinction event” for businesses too inflexible or slow to evolve.
    Read Post
    • Digital
    • Social Media
  • Social Media is So 2012

    11.19.2013 by 
    • Chris Wallace
    four keys to social business
    Has your organization made the move from practicing Social Media to practicing Social Business?
    Read Post
    • Digital
    • Consulting
  • Social Media: Changing the Rules for ROI

    2.26.2013 by 
    • Chris Wallace
    Social Web
    Social media challenges long held traditions about ROI from online media. Many traditional measurements miss out on the true value of social media. Here are 5 ways to measure social media ROI that you may be missing.
    Read Post
    • Digital
    • Consulting
    • Social Media
  • The CEO Must Take Branding Back

    8.23.2012 by 
    • Chris Wallace
    marketingbranding_12
    Often, CEOs delegate branding decisions solely to the marketing department without taking an active role, instead tending to financial or operational affairs. In doing so, they risk committing one of the most underreported business blunders of our time.
    Read Post
    • Consulting
    • Branding + Marketing
    • Branding