And your agency shouldn’t be either. Trellist approaches digital in a way that's focused on the customer's total experience with a brand—everywhere. We have the creative, technical and strategic depth necessary for seamless brand interactions, regardless of the channel, or device.See what we’re doing to deliver better customer experiences
Officials of a national passenger rail system were faced with a new set of federal safety regulations that needed to be disseminated to 2,500 conductors and other rail staff. If that was not challenging enough, “federal regulations” can often mean “dense legal language,” as well as “penalties for non-compliance.”
Trellist developed a plan to boost the morale of the conductors in order to increase excitement around and adherence to the continuing education. The campaign featured actual company conductors in the photography, videos, supporting posters, and brochures plus a streamlined booklet and DVD to make learning the new regulations digestible and intuitive.
The educational program booklet and training DVD received overwhelmingly positive feedback from rail system conductors, supervisors, and the federal government. This success has made the campaign a template for employee communication across many industries moving forward.
A credit union well-versed in banking technology wanted to break into new markets. They needed a partner who could lead a new-age digital effort to expand into new territories without the need for expensive, traditional brick-and-mortar outposts.
The digital team at Trellist mobilized with a collaborative approach that included targeted digital and direct mail tactics to zero-in on tech savvy consumers. After the demographic was locked in, Trellist developed landing pages for various products
that included A/B elements such as headline testing and paid text and display ads based off of relevant search terms.
Our solution incorporated the following services from our Digital, Consulting and Branding + Marketing divisions:
The success of the campaign was felt as the client began expansion in new markets specifically chosen by Trellist experts that fit within the identified demographic. Even as the campaign progressed, Trellist monitored display ads and calls-to-action, making adjustments to optimize visibility and reach. The successful digital marketing campaign increased traffic and the number of loan and product applications.
How does a spinoff company build awareness and communicate its value in the modern age? This was the daunting challenge that our global specialty chemicals client was facing.
As we pondered the question together, the realization emerged that social media would be an excellent entry point for the company to relay its future plans and build confidence around the brand among customers, investors, employees, and the media.
We collaborated to create a roadmap of businesses the client wanted to reach and engage on social media. By educating key business stakeholders and increasing the client’s social media savvy, from the occasional post to a steadier stream of more inventive content, Trellist was able to position the company as an industry thought leader.
This inspired the perception of a financially viable company. Rates of social engagement significantly increased month-over-month and continued to rise year-over-year.
Trellist also created a robust Social Media Ambassador Program. We vetted existing employee social media profiles to recommend an initial class of ambassadors. We then developed strategic training and guidance, published content, monitored performance of the pilot program, and created a leaderboard to analyze program participation.
Trellist doubled the amount of monthly published content, resulting in a nearly 2.5x increase in total engagement with the content each month and a 3x increase in the number of users reached across Twitter and LinkedIn. By 2017, the client was named a Fortune 500 company and had gained more than 5,000 diverse, highly-engaged followers on Twitter and 12,000 on LinkedIn.
The Social Media Ambassador Program was a massive success as well, driving quarter-over-quarter improvements in our client’s key social metrics, including:
A leading global supplier of water treatment and process chemicals was lagging behind their competitors in their digital market footprint. They wanted to develop a digital marketing program with a repeatable content calendar to improve lead generation, lead data gathering, and hand-off of leads from marketing to sales. The company also desired to better define the marketing and sales funnel, and leverage an existing CRM system to capture and nurture qualified leads from marketing through sales qualification.
The team at Trellist evaluated the client’s digital footprint in comparison with leading market competitors and developed a content calendar to support a repeatable process of creating content of interest to prospects researching solutions.
Our team also reviewed the client’s marketing and sales process and use of their CRM system, and consulted with them to identify weaknesses in their marketing and lead nurturing programs. Ultimately, the team proposed a digital system for capturing
leads, with automated entry of lead data in CRM, nurturing leads through marketing programs, communications, and hand-off.
Our solution incorporated the following services from Trellist’s Digital, Consulting, and Branding + Marketing divisions:
The Trellist team provided the client with an entirely new process for lead generation and nurturing to improve the sales pipeline for a core market. We also optimized their existing systems to work more efficiently for them, helping improve and automate processes and communications.
An emerging student loan provider needed a disruptive and compelling social media strategy to increase organic reach and expose more borrowers to their unique student loan offerings and benefits. The company needed to build their reputation among soon-to-be college students and their parents, and wanted to use social media as a front line for a memorable customer experience.
Trellist reviewed the monthly and bi-weekly content calendars, including blog posts, special graphics, creative posts, and strategic reposts, and determined that they needed to diversify and expand upon their social media content schedule. In addition, Trellist found and adjusted inaccurate preexisting reporting figures, and continued to provide them with insights related to their social performance.
There has been a significant increase in engagement across social media profiles and reach because of a more consistent and active social content calendar.
Trellist offers a wide variety of digital services across the customer lifecycle. Our team is passionate about this discipline and our work reflects the latest in device and emerging media technologies.
Trellist follows a cycle of research, creation, delivery and optimization. This drives our thinking and ensures that great is always the goal.
In addition to developing our own proprietary technology solutions, Trellist is trained and certified on the leading digital marketing and social media platforms, giving us the knowledge and flexibility to execute new strategies using existing tools. In many cases we are a preferred partner, offering skilled managed services for various technologies.
Trellist's mission to always be a leader in our field, respected within our community and utilized as a business partner because of our dedication to providing intelligent business solutions through innovation in marketing, design and technology is embodied by Trellist's senior leadership. Meet some of the team below.
Primus has over 30 years of experience in information technology. He has guided digital development teams and managed vendors for clients ranging from small startups to large corporations. He has significant experience with the pharmaceutical industry and regulations, including building direct-to-consumer (DTC) websites for top pharma brands. Primus also has provided technical strategy to a number of hospital systems and healthcare innovation centers in the Northeast region.
A strategic digital marketing consultant with global B2C and B2B experience, Victoria manages transformational client engagements with a focus on eCommerce sales growth and integrated, data-driven marketing success.
Jie Yang Leaning on 20+ years of IT Management experience, our co-founder Jie masterminds client technology strategies in collaboration with senior VPs and CEOs to help them increase profits while always delivering a memorable customer experience. Jie's passion for consulting on ecommerce, systems architecture and IT security is key to long-running partnerships with the world's leading brands.
Maria Gunther A senior Strategic Business Consultant for some of our largest clients, Maria builds dynamic teams that produce effective brand marketing and communication strategies within the Manufacturing & B2B industry. With over 15 years of industry experience, her account leadership continues to help Trellist’s enterprise clients achieve lasting success.
Neil Dougherty A strategic consultant with 15 years of experience in politics and financial services, Neil currently leads Social Business at Trellist, architecting service offerings and solutions that help clients harness the power of social networks in their business strategy.
At Trellist, Erin is responsible for leading the user experience and information architecture efforts across our enterprise client base. Erin’s depth of experience and knowledge across digital strategy, project management, digital design, and front end development further enhance her ability to deliver actionable and measureable strategies. Erin holds a B.A. in Journalism from Penn State University.
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