Having marketing and technology at our core gives us a deeper understanding of how business functions work together. So our solutions make sense for your entire organization, resulting in strategies that can be implemented to bring about real change.Meet some of our consulting leadership
Trellist implements business strategy and accelerates business goals through change management.
We bring a collective approach to your business, assembling an ideal team of thinkers and doers to develop actionable strategies – always taking into account the dynamics of your unique organization.
Officials of a national passenger rail system were faced with a new set of federal safety regulations that needed to be disseminated to 2,500 conductors and other rail staff. If that was not challenging enough, “federal regulations” can often mean “dense legal language,” as well as “penalties for non-compliance.”
Trellist developed a plan to boost the morale of the conductors in order to increase excitement around and adherence to the continuing education. The campaign featured actual company conductors in the photography, videos, supporting posters, and brochures plus a streamlined booklet and DVD to make learning the new regulations digestible and intuitive.
The educational program booklet and training DVD received overwhelmingly positive feedback from rail system conductors, supervisors, and the federal government. This success has made the campaign a template for employee communication across many industries moving forward.
An international insurance provider attempted to secure a new domain name to provide customers an easily recognizable website address that would provide access to a global network of doctors and hospitals. They had procured a third party to secure this address from its owner, but were unsuccessful.
Trellist deployed a comprehensive team that included highly-specialized legal counsel, a domain broker, and a brand consultant to develop multiple options. The recommended domain solution supported the registered trademark, reinforced the corporate brand within the market, and established a URL that did not infringe on the intellectual property rights of a third party.
Our solution incorporated the following service from our Consulting division:
Trellist consulting provided domain alternatives that enabled the business to move forward quickly with assurance that their unique website address would be easily recognizable and give them peace of mind about the ownership of the website address.
A global chemical manufacturing company restructured its brand approach and digital transformation strategy to update their web trends and standards. This included brand positioning, web design, a new content management system (CMS), back-end systems, and social strategies.
But the company needed a way to roll out these updates to hundreds of marketing managers and stakeholders worldwide. This effort would communicate the changes and timing, and how they would affect them and their everyday processes. The company realized they required a change management and internal education strategy to fully and effectively complete the rollout.
Trellist Change Management experts started with a needs and audience analysis, before progressing to a change management strategy that included a robust communications plan, instructional design approach, and delivery platform recommendations.
To ensure alignment across all users, Trellist used authoritative communication from leaders to explain the vision and desired end state of the digital transformation. For more personal communications, the team developed a friendly and informative tone to ensure that the information would be well-received and easily applied.
The Trellist Consulting, Enterprise Technology, Branding + Marketing, and Digital divisions collaborated to develop and implement a full curriculum to inform key stakeholders of the changes, and to help them adapt to the new tools through:
With Trellist’s change management approach and learning solution, the client was able to quickly and efficiently onboard hundreds of global users, who in turn converted dozens of business units and country sites to the new CMS. Currently, end users are working within the new CMS to create and effectively manage content worldwide for the company’s website.
A national corporate relocation company wanted to provide a better solution to professionals who were moving by utilizing an easy-to-use service portal. The company also desired to become more competitive in the market and, in order to appeal to higher-tier companies, they found they needed to strengthen their offerings.
Customer satisfaction was paramount when Trellist delivered a single site encompassing the client’s wide range of services. The Team created a user-friendly mobile application that provided a single go-to destination for all of its users’ relocation needs. Its capabilities proved to be differentiators in the marketplace and facilitated the success of a lucrative global contract with a well-known Fortune 500 company for the client.
Trellist's mission to always be a leader in our field, respected within our community and utilized as a business partner because of our dedication to providing intelligent business solutions through innovation in marketing, design and technology is embodied by Trellist's senior leadership. Meet some of the team below.
Maria Gunther With a diverse professional background, including television production experience in Europe, Maria is a distinguished Strategic Consultant who brings the ideal balance of right brain creativity and left brain analysis together to help Trellist's enterprise clients achieve lasting success.
Gavin Garrison Responsible for marketing strategies that touch millions of customers worldwide every year, Gavin is on the forefront of fintech innovation and oversees activities related to Trellist's financial services client base.
A strategic digital marketing consultant with global B2C and B2B experience, Victoria manages transformational client engagements with a focus on eCommerce sales growth and integrated, data-driven marketing success.
Neil Dougherty A strategic consultant with 15 years of experience in politics and financial services, Neil currently leads Social Business at Trellist, architecting service offerings and solutions that help clients harness the power of social networks in their business strategy.
Melissa has over 15 years of experience in account leadership and project management across a wide range of industries. Leveraging her abilities to think strategically and lead large integrated teams helps make her an invaluable client partner. Melissa earned her B.S. in Marketing from the Robert H. Smith School of Business at the University of Maryland.
Tyler demonstrates his experience as a project manager and strategic consultant through his project leadership and development of high-performing marketing, branding, and technology solutions for large and small clients. He holds two M.B.A. degrees with concentrations in Marketing Management and Organizational Leadership.
At Trellist, Erin is responsible for leading the user experience and information architecture efforts across our enterprise client base. Erin’s depth of experience and knowledge across digital strategy, project management, digital design, and front end development further enhance her ability to deliver actionable and measureable strategies. Erin holds a B.A. in Journalism from Penn State University.
Paul Immediato Over 25 years of enterprise technology and application experience puts Paul among the leading IT strategists and consultants in the region. His track record of successful technical project execution has benefitted clients in financial services, consumer goods, automotive, health care and life sciences industries. Paul also develops best practices for Project Management at Trellist.
Todd Metzger An accomplished entrepreneur and business innovator, Todd brings over 20 years of diverse leadership and information technology experience to Trellist. He currently directs our Staffing division and oversees our SharePoint technology solutions and services offering.
Jie Yang Leaning on 20+ years of IT Management experience, our co-founder Jie masterminds client technology strategies in collaboration with senior VPs and CEOs to help them increase profits while always delivering a memorable customer experience. Jie's passion for consulting on ecommerce, systems architecture and IT security is key to long-running partnerships with the world's leading brands.
David Atadan An entrepreneurial force in the Mid-Atlantic region, architect of the Trellist operating model and trusted consultant to our clients, David, Trellist's CEO, built the company from the ground up 20 years ago and is implementing the Trellist vision of a family of companies that includes sole and joint ventures as well as philanthropic endeavors.
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