For financial institutions, a rewards program is often where customer loyalty is actually won or lost, and the redemption experience is what decides it. Our client set out to reimagine that experience and expand the rewards offerings behind it.
The work came with constraints that shaped every decision. Rewards content changed continually as offerings evolved, so the experience had to be straightforward to update without a development cycle for each change. Every asset needed to be mobile-responsive and ADA-compliant. And because the experience lived inside a regulated environment alongside other technology vendors, it required daily coordination with internal compliance teams to protect brand integrity, functionality, and risk management.
Trellist provided the strategy, UX, design, and Adobe Experience Manager expertise to build and run the program, with a dedicated team of developers, systems analysts, UX architects, and creative leads.