The challenge
Our client wanted timely, localized, highly relevant web experiences that showed prospects and customers it knew them. Delivering that at scale takes a dedicated Adobe Target team.
Building a permanent team meant cost, hiring delays, and other headaches the firm could not justify. The work also had to happen inside a highly secure environment.
What we did
Trellist provided an offsite staffing and expertise solution: an account lead, a project lead, and three senior Adobe certified developers.
- Requests from marketing. The team accepted customization requests directly from the client's internal marketing group.
- Target configuration. We configured each activity in Adobe Target, including audience, location, timing, and frequency.
- Content loaded and tested. Supporting content was loaded and tested before anything went live.
- Deployment. Trellist deployed the content onto the client's website.
- Leadership consulting. We advised the client's leadership on how to use the tool, organize resources, and build the program for future success.