The challenge
Our client is a public/private partnership whose mission is to attract businesses to its state. It wanted to make its case at one of the world's largest events for the biotech sector.
The organization needed a turnkey solution. It had to establish a show presence from the ground up, with messaging that worked for many stakeholders and a plan for turning booth traffic into real meetings.
What we did
Trellist provided every component of the show presence, from strategy through execution.
- Discovery and messaging. Stakeholder interviews fed a messaging strategy that framed the state's value for biotech companies.
- Creative design and booth build. We designed the booth and managed construction and every vendor involved.
- Video and interactive displays. Videos and interactive monitor installations gave visitors a reason to stop and explore.
- An event strategy and meeting playbook. The team arrived with a clear plan for the show and a playbook for the meetings it generated.