The challenge
Our client had a polymer with real promise for cosmetics formulators, but no name, no identity, and no story. To an industry driven by brand and sensory appeal, it was just another ingredient on a spec sheet.
The job was to give it a personality the beauty world would want to work with, and a launch that would get it noticed.
What we did
Trellist took the ingredient from discovery to market with a complete brand and launch program.
- Market strategy and positioning. Full discovery defined where the polymer could win and how to position it.
- Audience segmentation. We segmented the target audience and developed detailed profiles.
- Name, logo, and tagline. We created the brand's identity from the ground up, with brand guidelines and architecture to keep it consistent.
- Creative expression and rollout. A messaging platform and creative expression brought the brand to life in a marketing rollout campaign.