The challenge
Our client offers a cash management account that reaches customers through a network of affinity partners. The product had real benefits, but its website did not explain them clearly enough for partners to promote it with confidence.
The client wanted a new site that told the story better and could be shared across partner brands. Consistent messaging across brands and audiences mattered as much as a stronger response.
What we did
Trellist started with the message, then built the website around it.
- A brand and messaging strategy. We refined the value proposition so it speaks directly and clearly about the product's benefits and the needs of the people who use it.
- A redesigned website. Trellist applied the new strategy to a website redesign built to be shared with affinity partners and to keep messaging consistent across their brands.
- Strategy carried into campaigns. Partner feedback on the new site was so strong that one affinity partner asked Trellist to apply the same strategy to its marketing campaigns.
- Email that earned the click. The refreshed messaging, carried into that partner's email, drove a 47% increase in click-to-open rate.