Reusable social templates and standards for a life sciences brand

The challenge

Our client's brand had clear identity standards, but its social posts did not always reflect them. Different teams posted for different reasons, from corporate news to hiring to product marketing, and each tended to design its own way.

As the company grew across regions and business areas, that inconsistency would only spread. The team needed a social identity that matched the brand and was easy for anyone to apply correctly.

What we did

Trellist built a social identity strategy aligned with the brand's identity standards, then packaged it so every team could use it.

• Templates for every kind of post. We built a series of reusable templates covering corporate communications, HR, and marketing posts.
• A practical reference guide. The guide keeps design and brand best practices consistent across regions and business areas.
• The essentials, spelled out. Logo sizing and positioning specs, the approved color palette, and approved fonts are all documented in one place.
• Usage made simple. A template styles and usage sheet, plus additional resources as needed, shows teams exactly how to apply each template.