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Marketing Analytics Manager

The Marketing Analytics Manager will oversee all agency analytics work, covering three broad areas: 1) quality and direction of our firm’s analytics work, 2) client management, and 3) mentorship and employee development. The successful candidate will live and breathe social media & digital marketing and can effectively communicate the implications of marketing performance data to internal teams and clients.

Responsibilities

Quality and Direction of Analytics Work:

  • The core competency of the Marketing Analytics Manager is to translate marketing performance data into actionable insights for our clients’ social & digital programs, including optimizing paid & organic content strategies.
  • Data sources include email, social media, web, CRM, marketing automation and more as needed.
  • Tell stories that answer “Why?” Can answer the “What does that mean?” client question. And can say, “This is where we go from here.”
  • Set methodologies and ensure proper execution of methodology.
  • Accountable for quality of all client deliverables, including comprehension of analysis and data accuracy.
  • Develop & track estimates and statements of work.
  • Collaborate with the firm’s Operations team to appropriately forecast projects across team members, set client expectations, and oversee development and delivery on tight deadlines.

Client Management:

  • This role is client-facing, which emphasizes the importance of presentation skills and an ability to communicate complex models & datasets in a simplified, executive format.
  • The Marketing Analytics Manager must collaborate with Account/Project Managers and client leadership to conduct discovery sessions, understand client needs, write project plans & estimates, and ensure projects align with client expectations/needs.

Mentorship:

  • The data-driven strategist will mentor and grow an existing team of 2-3 analysts on:
    • Methodology
    • Client management, client-facing presentations, and client communication
    • Data storytelling
    • Processes aimed to scale the Analytics practice

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Qualifications

  • Experience with digital, social and marketing automation platforms, including: Sprinklr, Khoros (Spredfast), Salesforce Social Studio, Sprout Social, Google Analytics, Marketo/Adobe Experience Cloud. Non-negotiable.
  • Experience with advanced visualization tools such as Tableau or Adobe Omniture. Preferred
  • Knowledge of statistical modeling techniques, including: segmentation, lifetime values, attribution modeling, ROI, and/or regression modeling.
  • Bachelor’s or advanced degree in marketing, communication, statistics, economics, or other related field. Experience will be considered in lieu of a degree.
  • Five to seven years of experience managing a strategic marketing program or as a marketing performance analyst.
  • Strong project management skills.
  • Demonstrated, quantifiable experience managing and scaling a program.
  • Experience in a managerial role.
Comfort working under tight deadlines in a self-managing environment
Location: Greater Philadelphia Area
Salary: DOE
Job Type: Marketing
Experience: Sr
Employment Type: Full-Time



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