Careers

Digital Marketing Strategy Leader

We are seeking a Digital Marketing Strategy Leader to support our firm’s clients in B2B and B2C efforts. The ideal candidate is a growth-oriented strategic thinker, collaborator, and problem solver who will be responsible for the development of digital marketing automation and optimization strategies throughout the full customer account lifecycle (from acquisition to retention). The Digital Marketing Strategy Leader will have experience across the modern marketing tech stack and will provide a strong point of view and thought leadership with audience planning, journey mapping, omni-channel marketing and personalization. This will span SEO/SEM, social media, display, email, web, mobile apps, and location-based scenarios to help drive growth and digital engagement.

 

 


 

 

Responsibilities

  • Serve as our practice area leader and expert on data-driven digital marketing
  • Consult with clients and internal teams on digital marketing acquisition and growth strategies
  • Develop and implement digital marketing roadmaps and tactical execution plans, leveraging marketing technology
  • Lead client efforts across martech stack related to split testing and optimization (A/B, multivariate), campaign management, CMS, and tag management
  • Create ROI models for digital marketing campaigns
  • Collaborate with in-house analytics experts on reporting and optimization projects
  • Evaluate and recommend new digital channels, methods, or tools
  • Mentor junior digital marketing specialists/managers

 

Qualifications

  • 7+ years of relevant digital marketing experience in client, in-house or agency setting
  •  Data driven, adaptable, collaborative and self-managing
  • Expert knowledge of Google AdWords and Google Analytics
  • Applied knowledge of marketing automation software (HubSpot, Marketo, etc.)
  •  Applied knowledge of email broadcast software/service providers (MailChimp, Constant Contact, Exact Target, etc.)
  •  Strong understanding of social media channels and advertising models (Facebook,  Twitter, LinkedIn, Instagram, Pinterest)
Location: Greater Philadelphia Area
Salary: DOE
Job Type: Marketing
Experience: 10+ Years
Employment Type: Full-time



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