Clients will tell you that they work with us, time and again, because we understand their business, really well. We’re immersed, so we know what it takes to move people. At the same time, our clients are involved in the creative process, collaborating as partners. Because of this, you don’t get big creative reveals (or the big egos that come with them) just big results and creative solutions that are right for your business.Learn about our approach to achieving better results
In order to improve their competitive position in today’s complex healthcare market and properly convey their mission, value, and continuing evolution, a prominent bone and tissue bank recognized that it was time to update their brand. While the client needed to retain their non-profit mission, they also wanted to compete with other for-profit institutions with larger marketing budgets.
Trellist took a multi-pronged approach, including a competitive analysis and a digital survey of a target audience sample comprised of surgeons, nurses, supply chain managers, and hospital committee members. We also identified the gaps in communication regarding the company’s identity and their marketing message. We then identified new key messages to deliver, as well as positioning, visuals, a new logo, and a messaging platform/website—in short, an entire overhaul of the brand.
Insights from the audience and market research showed that the brand needed to shift their focus to their innovative product offerings and investment in research over their non-profit status, which has helped better position the company for the future. Shortly thereafter, the client experienced an overwhelmingly positive reaction to their new brand identity at one of the industry’s leading trade shows.
With their 50th anniversary approaching a national distributor of electrical equipment decided it was time for a facelift. For five decades the firm has focused on customer service, but they haven’t given much thought to their brand, or how they could leverage its equity to drive sales.
Trellist performed a brand assessment. And after establishing a clear picture of the current industry landscape and where the client was situated within it, the team developed a brand platform, including positioning, a brand promise, elevator pitches, and core brand messaging— giving stakeholders and employees key messages to deliver to current and prospective customers alike.
In addition to the platform, the team designed a new logo and tagline, along with a roll-out plan for internal and external audiences.
The brand refresh and all aspects of the roll-out were well-received by stakeholders and employees, who feel confident in being stewards of the updated brand. The brand platform resonated with employees and new customers, the new logo and tagline energized the masses. Since the initial engagement, the electrical distributor has won two awards for its rebranding efforts, and attributes much of its newfound success in the market to its cohesive new brand identity.
A long-established performing arts organization in the Northeast, was struggling to attract new audiences and stay relevant in a world of rapidly changing and diversifying tastes in entertainment. Audiences were shrinking. Donations, too. And although the organization has been committed to marketing, it hasn’t actively improved on traditional approaches, measured results, or fully leveraged digital channels.
Trellist began with a comprehensive marketing audit that included primary and secondary research, analysis of existing brand and design elements, and evaluation of technology platforms, tools, and processes. With the right information in hand, Trellist then proceeded to develop actionable recommendations in platform strategy, communications strategy, website strategy, brand development and awareness, and staffing of marketing functions—all ultimately delivered in the form of a detailed, 50-page document suitable for presentation to the client’s Board of Directors.
The Board of Directors were uniformly impressed with the detailed report and the quality of the research, as well as the thinking behind it. Marketing Committee members remarked on what a pleasure it had been to work with Trellist. And the client was left with a thorough, smart, and actionable plan for addressing its marketing challenges, which Trellist has been selected to execute.
A division of a prominent tissue bank had a section of their allograft offerings that were largely unknown. They were looking for a campaign that would build upon the brand equity of their parent company, as well as introduce the division to a new audience.
Trellist developed a communication campaign with a welcoming tone that invited the audience to get to know more about the business, and generated excitement around the new division and their offerings.
Trellist was able to develop a new voice for this campaign that was inviting, friendly, and full of enthusiasm to share the great news about their allograft offerings, with clinical evidence that supports those solutions. The brand platform resonated with employees and new customers, while the new logo and tagline energized the masses.
Every day, we’re busy architecting plans to build lasting brand equity through engaging stories and experiences. Our team of strategists, analysts, designers, writers and social business professionals work collaboratively with your subject matter experts to deliver a variety of services and solutions aligned with your business goals.
We take a balanced approach to every branding and marketing engagement, putting value on data and performance metrics while also exploring the emotional cues that impact customer decisions and brand loyalty.
Measuring branding and marketing success–and optimizing based on the results–is a critical area of your business and a valuable service Trellist provides. We’ll help you plan for and reach an acceptable level of ROI in your activities.
Every brand is different. So too is every metrics program. We’ll help you identify the things that are important to you, whether they’re based on concrete numbers or intangibles like company values.
We help develop metrics that paint a clear picture without being over-complicated.
Data is only powerful when it’s consistent. We help you identify the streams that can be replicated on a regular basis for maximum effectiveness.
Trellist's mission to always be a leader in our field, respected within our community and utilized as a business partner because of our dedication to providing intelligent business solutions through innovation in marketing, design and technology is embodied by Trellist's senior leadership. Meet some of the team below.
Neil Dougherty A strategic consultant with 15 years of experience in politics and financial services, Neil currently leads Social Business at Trellist, architecting service offerings and solutions that help clients harness the power of social networks in their business strategy.
Gavin Garrison Responsible for marketing strategies that touch millions of customers worldwide every year, Gavin is on the forefront of fintech innovation and oversees activities related to Trellist's financial services client base.
A strategic digital marketing consultant with global B2C and B2B experience, Victoria manages transformational client engagements with a focus on eCommerce sales growth and integrated, data-driven marketing success.
Holly Lee After tenures with some of the world's leading advertising agencies, Holly joined Trellist as a Strategic Consultant and now leads marketing communications strategy and execution across all clients, acting as chief author and guardian of brand voice and messaging.
Marc Icasiano A creative lead at Trellist, and a professional with more than 20 years of experience in graphic design and creative direction, Marc helps to define and communicate brand attributes and offerings for Trellist clients across multiple industries.
Jim Auer Jim leverages his proven skills in brand, campaign strategy, paid search, display, video, email, print, out-of-home, and broadcast advertising to benefit marquee client engagements in health care and life sciences.
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