In part one of this series, we discussed the phenomenon of intelligent digital agents, and their significance in the future of our computing experience.
In this second installment we’ll discuss ways to start incorporating mobile thinking into your SEO strategy.
Tips on how to Optimize SEO for Siri:
1) Tailor Keywords and Metadata to Natural Language. Think about how people may ask for information in a conversation. “What’s the new Cantonese place in Chinatown” is semantically different from “Chinese Food, Philadelphia”.
2) Location Optimization. Make sure that your address and contact information are displayed on every page on your site so your content is associated with both you and your locale. Also of value is submitting your business to services like Yelp, Google Places, Angie’s List, and other localized directories. This is your best shot to be recognized as that pizza place around the corner.
5) Develop a Mobile Optimized Site. It may seem obvious, but as of 2011, 79% of online advertisers do not have a mobile optimized site. With smartphones now comprising roughly 60% of total mobile ownership in the US, some of our clients have seen as much as a 300% increase in site visits from mobile devices from Q4 2010 to Q4 2011. Going through the trouble of optimizing for intelligent search agents means little if users abandon your site due to bad mobile usability.
Keeping up with the pace of technological advancements in marketing can be challenging, but that’s why we are here. If you have any questions, or want to talk about how Social Media, Mobile Optimization and SEO can impact your business, feel free to drop me a line or give me a ring.