Making electronic information accessible to those with disabilities involves fine-tuning interactive information with specific best-practice design and coding methodologies.
Insights, Trends, and Practical Applications
in Marketing & Technology
in Marketing & Technology
Social Media: Changing the Rules for ROI
Social media challenges long held traditions about ROI from online media. Many traditional measurements miss out on the true value of social media. Here are 5 ways to measure social media ROI that you may be missing.
Tags: Analytics, channel strategy, content strategy, ROI, Social Media
Use Kinetic Type and Avoid the “Next Factor”
Advertising and marketing success is gauged on the impression you leave with your audience. Kinetic type is a simple creative solution that is often overlooked in B2B applications.
Tags: engagement, Kinetic Type, Motion Type, Video
2013 Social Media Resolutions
Upping your social media game in 2013 is easier than you might think. Here’s a take on social media optimization for the new 365.
You’ve got one shot to get your message read - think Mobile First
Mobile First means that the mobile use case is taken into account first and foremost when developing any digital customer touch point. Adherence to this discipline translates to more streamlined messaging and, ultimately, more effective communications.
Ask and You Shall Receive: A Crowdsourcing Follow Up
Know what to ask for and you’ll get the most out of your crowdsourcing initiative.
Crowdsource when Times
are Good
It’s a crowdsourced world. Be sure to enlist the people at the right time for optimal success.
The CEO Must Take Branding Back
Often, CEOs delegate branding decisions solely to the marketing department without taking an active role, instead tending to financial or operational affairs. In doing so, they risk committing one of the most underreported business blunders of our time.
Online Video: Not Just for the Right Brain Anymore.
The case for including video in your marketing strategy is no longer a right brain vs. left brain conundrum. The numbers are too compelling now.