Siri (Apple’s new, intelligent personal assistant), and her inevitable descendants, have the potential to change how information is indexed and consumed, and we need to understand how to prepare for it.
Insights, Trends, and Practical Applications
in Marketing & Technology
in Marketing & Technology
Is Cloud Computing Right for Your Business?
Over the last few years many businesses have moved aspects of their business operations to cloud computing. It offers many advantages, including potential cost savings. However, there are also significant risks associated with cloud computing. So what are some of the factors that companies should be aware when evaluating cloud computing, and how do you mitigate the risks associated with it?
Getting to the Heart of Business Strategy
During a time when each monetary decision, especially in business, is more heavily scrutinized than the last, the creation of a strategic vision is of the utmost importance. Business strategy provides a methodology that should be used to effectively complete any project.
Re-examining Our Image of the Black Friday Shopper
We think today’s Black Friday Shopper is very different from what we saw on ABC and NBC News. She is a smart, mobile-savvy, well-researched consumer who seeks value based on real information and the opinions of the people and brands that she trusts. Let’s take a look at the Real Black Friday Shopper.
Gamification & The Brussels Sprouts Dynamic
It’s a time tested solution to an age old problem: Make it fun and people are more likely to participate. Whether your goal is to get customers to use their loyalty cards more often, to visit your bricks and mortar locations, or simply to participate in your survey, applying the principles of gamification to your marketing programs may be a great way to generate lift.
Merchant Funded Rewards Programs Still Require Direct Response Fundamentals
Merchant funded loyalty programs are a growing loyalty strategy, enabling financial institutions to share the burden of loyalty program costs with merchants.
CMOs are taking a page from CTO and CIO playbook
With the latest economic news, CTOs and CIOs are once again seeking opportunities for short term cost savings. Outsourcing critical services to specialized vendors has been a favorite strategy of the CIO under pressure to reduce costs and improve service....
Building brands through the social graph
Brands that engage in a dialogue by listening, learning and participating are more likely to create a positive impact. Therefore, it is important that brands actively participate in dialogs throughout their social graph, leveraging the strength in their core message, feedback mechanisms, curating and distributing content, and visual expression as it applies across channels.
Tags: branding, Social Graph, Social Media
Information overload? Who wants pie…
They say that we only use about 10% of our brain. That’s just a myth, but regardless of the percentage, mine is at capacity today. It feels like that pink pie chart on your hard drive that shows “space available”—I...
Customer Experience: The Other Side of Loyalty—Part 2
Continuing from my last post on what true loyalty means, I would like to touch upon the topic of customer experience (CX) as a foundation for truly serving the customer.