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Managing Partner Message

WHEN is Trellist your best choice?

Trellist’s unique approach to business delivers exceptional value.

Trellist is clearly a unique organization capable of delivering unprecedented value to our clients, our people, and the community. But will Trellist be right for you? Whether you are a prospect considering Trellist for an opportunity, a candidate considering a career with Trellist, or an existing client who wants to know more about our capabilities, if I can convey how we approach business I think it may provide another perspective to help determine if and when Trellist is the right agency for you.

Set up internal models to provide best-in-class external client focus.

Trellist’s efforts are focused externally - we are a client services firm. We provide professional consulting, design, and development services from two integrated divisions (agency and staffing) that are laser-focused on your business, your way of doing things, your needs, and your objectives. But not all client services firms are as externally-focused as they should be. You’re probably very familiar with internally-focused agencies that fit their client relationships around their own internal model. We’re the opposite at Trellist. Here, our business, operational and financial models provide the foundation for an architecture, a culture, and services that flex to fit you.

Success, as a result of external focus, means continuing to tweak internal models.

Over the years, Trellist has continuously delivered remarkable business solutions within the marketing, design, and technology space, either from its agency division or from its professional services and staffing division – and we’ve done this for Fortune 50 companies as well as emerging startups. We attain outstanding results for our clients because we’re constantly updating and perfecting the models and practices that allow us to collaborate with each other and our clients so effectively.

Mission statements are internally-focused, but the execution of ours means we will have created significant value for our clients, a return on investment for them, or world-class services.

In 2002, we updated the Trellist business model to evolve our small organization that began in 1995, and build it into a world-class organization. We founded an innovative operational method, a complementary services offering, a structured yet flexible approach to execution and delivery, a hybrid-based management model, a thought leadership process, and a discerning hiring practice - all of which provide significant value to the clients and employees with whom we work. We receive accolades that go beyond the traditional compliment from so many who work with us. This praise recognizes the quality of ideas we created, or the solutions we derived; or it commends the creative execution we took, or the financial models we utilized to deliver the products and services. As a result, we build long-term relationships with clients and a sustainable organization for us, so that all parties continue to thrive. Our success and longevity allow us to consistently attain our mission statement:

To always be highly respected in our field, recognized within our community, and utilized as a business partner for innovation and leadership in providing the best integrated marketing, design and technology solutions.

Pervasive top level talent and entrepreneurialism are a necessary part of the equation to get truly “great” work and value.

Our expertise in business consulting and ROI analysis enables us to survey a situation and determine if and how we can help. But the ability to offer a client world-class results and indisputable value goes beyond the ability to analyze and be creative and develop. It also comes from the character, personality, skills, experience, drive, and most importantly judgment of the people with whom you work. Trellist’s culture of entrepreneurialism allows the company to distribute top level talent throughout the organization, not just a few people at the top. This pervading talent, along with down-to-earth values and pragmatic sense for solutions drives our business, builds our collective judgment, and propels our clients’ business.

We assemble the right teams and earn trust, with our clients and each other.

Look at any solution that delivers exceptional value and behind it you’ll find an exceptional team that’s “right” for the situation. At Trellist we all share a sense of responsibility to ensure that we’re the right fit for each project, each client, and each other. We believe our prospects are compelled to do the same with us, as we all act as fellow business consulting partners from the start of any relationship. And thus, “WHEN Trellist” is determined as we earn our business with each prospect, client, and interested party as relationships are developed every step of the way – from a call, to a meeting, and beyond.

Regardless of marketing or messaging, any agency or professional services firm needs to “feel” right, in addition to demonstrating its capabilities and qualifications. I hope this letter helps you get a better feel for how we approach business, and why Trellist can truly create a difference for you.

Thank you very much for your support,

David Atadan
Managing Partner and Chairman

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