Digital Marketing to Expand into the Next Frontier
A credit union well-versed in banking technology wanted to break into new markets. They needed a partner who could lead a new-age digital effort to expand into new territories without the need for expensive, traditional brick-and-mortar outposts.
The digital team at Trellist mobilized with a collaborative approach that included targeted digital and direct mail tactics to zero-in on tech savvy consumers. After the demographic was locked in, Trellist developed landing pages for various products that included A/B elements such as headline testing and paid text and display ads based off of relevant search terms.
Our solution incorporated the following services from our Digital, Consulting and Branding + Marketing divisions:
• Digital Strategy and Analytics
• Digital Media Planning and Execution
• Search Engine Optimization
• Digital Design
• Marketing Communications Strategy and Development
• Market Research
• Strategic Consulting
The success of the campaign was felt as the client began expansion in new markets specifically chosen by Trellist experts that fit within the identified demographic. Even as the campaign progressed, Trellist monitored display ads and calls-to-action, making adjustments to optimize visibility and reach. The successful digital marketing campaign increased traffic and the number of loan and product applications.