After 12 years of business success, Integrated Media Concepts (IMC) has changed its name
to TrellistSM.
Our existing customers may simply see this identity change as an evolution of our company
growth. Expanded service offerings, enhanced program delivery models, a growing and
talented staff, and an innovative business structure – all fueling our ability to effectively
partner with our customers as a regional leader in the convergence of marketing and
technology.
While our prospective customers may not realize how far we have come over the past twelve
years, we hope that all interested parties see this change as a significant point in the history of
IMC, and the beginning of much more to come.
continued...
This name change is a pivotal milestone in an overall plan for Trellist. Our first priority is to
build upon the resounding success we’ve shared with our clients. This success is founded upon
a unique business model and intellectual approach to providing professional services in the
marketing and technology domain. We will continue to bring technology-advanced marketing
agency services, IT-enabled business applications delivery, business consulting services and
technical staffing services. Our future plans include the formation of relationships with
business leaders to develop products and JVs.
Our continuously growing partner management model has fostered the growth of senior level
staff that possess significant industry and domain experience. We aim to bring our existing
(and new) customers the very best services and business solutions.
Why Trellist?
Trellist was derived from the word "trellis" which is a structure to support growth. This concept
and identity reflects our ability to deliver great results by following a structured internal
process while collaborating with our customers in a flexible and practical manner. This new
identity depicts how our customers describe us today, and serves as our internal symbol for
growth into the future.
Trellist reflects more than just a new name …
The Trellist organization
The business strategy, operating principles and processes, and company values are foundation
elements that have enabled our company growth. Our Executive Leadership Team and
professional services staff operate in a unique matrix-style structure that rewards customer
satisfaction, innovation, teamwork, and continuous learning. Our customers have described
our value in many ways; however, our people often rise to the top of the list. We will continue
to expand and grow by on boarding only those employees that possess high professional
competencies and values.
The Trellist Sites
We believe there only needed to be four key messages in the new Trellist.com site:
- The difference in our approach to customer engagements
- The breadth and depth of integrated services that we offer
- The diversity in our leaders
- A sampling of our long term customers that believe in our ability to drive ROI
The Trellist Technical Staffing site is also available for employers and job seekers interested in
technical staffing roles.
Our existing customers and future prospects will be offered an expanded extranet solution in
the coming weeks that further describes our proprietary processes and solutions, and provides
logistical functionality.
In summary:
As our company nears 50 people, we are poised for future growth. Our new identity reflects a
new era for our company … and behind the identity lies a proven business model and a talented
organization that is recognized as a regional leader in the convergence of marketing and
technology.
Thank you very much for your support,
David Atadan
Managing Partner and Chairman
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