02.06.2012

Trellist Enables Automotive Technicians via Mobile Devices

Working with a leader in automotive systems and replacement parts, Trellist has developed the second in a series of mobile solutions to better support technicians and mechanics. Trellist has launched a mobile optimized website that enables automotive technicians, OEM distributors and DIY mechanics to access the companies’ full line of automotive parts and systems, product specifications and ordering information. The program will provide faster access to parts information to people working with cars in a service facility. This mobile site is a complement to the previously launched project to employ QR codes on product packaging to provide technicians with fast access to installation instructions and technical data.   

01.28.2012

Trellist Explains the “Challenges of Going Mobile” to Public Relations Society

On Thursday, January 27, Trellist Practice Area leads, Jim Dixon and Jim Auer, spoke to the Public Relations Society of America about the many challenges of creating successful mobile marketing strategies. The presentation covered the range of issues that marketers need to consider when addressing mobile communications, including the highly fragmented technology landscape and the need to create brand experiences that align with, rather than ignore, the unique attributes of mobile devices. Following the presentation, the audience of public relations professionals and other marketers participated in a lengthy question and answer session on the complexity of mobile and how to make it work for their businesses.  

01.23.2012

Trellist to Expand Support for Patient Advocacy Program to Help Infants

In 2012, Trellist will expand its involvement with an Advocacy Program that enables caregivers, healthcare workers and community organizations to better support the needs of a special group of newborn infants. The program provides educational opportunities and helps interested people get involved in the struggle to provide specialized care for these infants. Recently, Trellist has been engaged to raise awareness for the program through online marketing and video communications. Trellist will now provide strategic communications support and a quarterly communications program to inform and educate the community.  

01.16.2012

Trellist Upgrades Printer’s Legacy Production Management System

Trellist worked with a leader in specialized printing to provide a gateway to integrate their internal systems with an online order entry system. Trellist updated the ordering process to work directly with their production and management software for Print production (EFI Monarch). The gateway converted and rerouted the existing order processes, including both business logic and UIs, to the EFI gateway so that data is always updated in real time with the Monarch Database. Trellist also upgraded the data mapping of the SQL-Monarch entity model to work with the existing system. Finally, Trellist assisted in upgrading the workflow transition creating new web based tool sets to help streamline inventory management, post order processing, and reports.   

12.12.2011

Trellist Helps Launch Green Roofing Materials in Global Markets

Trellist will expand its relationship with a leading U.S. green roofing materials manufacturer to help promote sustainable urban environments across Mexico, Puerto Rico and Chile. The engagement includes development and implementation of a multi-lingual website, and video, as well as SEO in Spanish. The program will adapt marketing strategies and themes to those new regions.  

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