Siri puts a second S in SEO part 2

Posted by Chris

In part one of this series, we discussed the phenomenon of intelligent digital agents, and their significance in the future of our computing experience. In this second installment we’ll discuss ways to start incorporating mobile thinking into your SEO strategy. Tips on how to Optimize SEO for Siri: 1) Tailor Keywords and Metadata to Natural Language. Think about [...]

Direct Response Marketers can toss the Law of Diminishing Returns

Posted by Jim

With a very different approach to email development, print and direct mail creative methodology, marketing executives have much greater freedom to personalize offers, creative treatments, and marketing messages, all while reinventing their marketing program strategy with greater personalization.